Key Points :
- Amitabh Bachchan has become the first Indian celebrity to voice a digital assistant
- Amazon has signed Big B, as his deep baritone is instantly recognizable for listeners
- The voice will be an option starting next year i.e 2021
Bollywood superstar Amitabh Bachchan becomes the first Indian celebrity to give voice to a digital assistant. Presenting its first-ever celebrity voice on virtual assistant Alexa in India, Amazon announced on Monday that legendary actor Amitabh Bachchan’s voice will be an option starting next year.
The 77-year-old actor has been a household name in India for nearly half a century, and his deep baritone is instantly recognizable to listeners.
Foreign firms such as Amazon have spent tens of billions of dollars in India in recent years and are all set to expand their market and presence in a country of 1.3 billion.
Alexa first rolled out a fame voice option last year with actor Samuel L Jackson, following a similar move by Google the year before, which gave users the option of hearing singer John Legend on the Google Assistant.
The Amazon Alexa team is said to be working closely with Bachchan to capture his voice to deliver a unique experience to customers. It will include popular offerings like jokes, weather, poetry, motivational quotes, advice, and more.
Amazon users in India will be able to access Bachchan’s voice on Alexa by purchasing the ‘Amitabh Bachchan voice experience’. The details of the package are yet to be revealed by Amazon.
“I am excited to create this voice experience,” Big B said on Amazon’s blog.
“With voice technology, we are building something to engage more effectively with my audience and well-wishers.”
While AlexaBachchan continues to be a popular trend trending on multiple social media platforms. Many are trying to guess how Alexa would react to their queries using popular lines from Bachchan’s films and TV shows.
