- PM Modi to launch the ‘Jan Andolan’ campaign for Covid’s appropriate behavior.
- The campaign will be launched in view of the upcoming festivals and winter season as well as the opening up of the economy.
Prime Minister Narendra Modi will launch a ‘Jan Andolan’ campaign for COVID-appropriate behavior on Thursday, October 8 in view of upcoming festivals, winter season, and opening up of the economy. PM Modi will launch the campaign by way of a tweet, a release issued by the Ministry of Information and Broadcasting said.
The campaign will be launched with the aim to encourage people’s participation and it endeavors to be a low-cost high-intensity campaign with the key message of wear masks, follows physical distancing, maintain hand hygiene. The campaign will be launched in view of the upcoming festivals and winter season as well as the opening up of the economy, the statement said.
A Covid-19 pledge will be taken by all and a concerted action plan will be implemented by central government ministries, departments, state governments, and Union Territories.
The highlights of the campaign include region-specific targeted communication in high case-load districts, simple and easily understandable messages to reach every citizen, dissemination throughout the country using all media platforms, banners, and posters at public places involving frontline workers, and targeting beneficiaries of government schemes, according to the statement.
The campaign also involves putting up of hoardings, wall paintings, electronic display boards in government premises, the involvement of local and national influencers to drive home the message, running mobile vans for regular awareness generation, audio messages, pamphlets, and brochures for awareness.
It would also involve seeking the support of local cable operators for running COVID messages and coordinated media campaigns across platforms for effective outreach and impact.
(With PTI inputs)
