Beer consumption went down in 2020 due to concerns over COVID. Now that lockdown restrictions are moderated, beer has regained its fizz home delivery of beer was difficult due to the inability of maintaining the required temperature.
A majority of the guests at a party recently hosted in SoBo to celebrate the work anniversaries of banking professionals Vini Mathew and Ujwala Khot were found to be choose beers. Mathew added that beer was also trending at the party because home deliveries find it difficult to maintain the temperature at which beer is consumed. When the pandemic broke out last year, beer consumption took a huge beating. In March 2020, after the national lockdown came into effect towards the last week, liquor was allowed to be home delivered from May 15-20 onwards.
Even so, in the Mumbai Metropolitan Region (MMR), liquor consumption remained less than half in June-July when compared to the same period in 2019. The main reason behind this was people were not willing to risk consuming chilled drinks for fear of becoming more unsafe to the virus. Though beer consumption once again split in April and May this year following the second lockdown, June and July numbers showed to be much better than they were in the same period in 2020.
