Key Points:
- Micromax is re-launching itself.
- Co-founder Rahul Sharma announced in a video on Friday.
- Sharma did not reveal the launch of the products.
- This is a step inspired by PM Modi’s “Aatmanirbhar Bharat”.
- Sharma said, “What happened at the border, that wasn’t right. Whatever I do, I will do for India,” referring to the Chinese products being banned by India.
- The company may’ launch the ‘In’ phones by November.
The Indian Smartphone manufacturer company, Micromax, has declared its comeback in the Indian smartphone market. Micromax is set to enter the market with its “In” range of smartphones. Rahul Sharma, the co-founder of Micromax, released a short video on Twitter about the com[any’s re-entry in the smartphone segment.
We're #INForIndia with #INMobiles! What about you? #IndiaKeLiye #BigAnnouncement #MicromaxIsBack #AatmanirbharBharat pic.twitter.com/eridOF5MdQ
— Micromax India (@Micromax__India) October 16, 2020
Along with sharing the journey of Micromax, Sharma also tols that the company was put to a stop after the invasion of the Chinese brand smartphones in the market. Micromax was eventually wiped out of the market as it, along with other home grown smartphone companies, failed to launch the 4G phones at a reasonable price. This led to the number 2 smartphone maker in the year 2014 in India, go down in dumps by 2016.
But, the ruling government has braced itself and its citizens “Atmanirbhar Bharat” (self-reliant India) and hence, the company has now decided to make a comeback with its “In” range of smartphones. Sharma did not reveal the Date, Day, Time or Product in the video but just a blue box that has ‘In’ written over it. No details about the product line were given out in the video.
According to a report by Mobile Indian, the phone could be a set of three launches in India with high-end features on a low budget. The specifications of the phone have been leaked in the market with no official statement from Micromax or its co-founder, Rahul Sharma.
Micromax is an Indian Smartphone manufacturer and consumer Electronics Company headquartered in Gurugram, Haryana, India. It was established as an IT software company operating in the embedded devices domain. It later entered the mobile handset business.
Akshay Kumar appreciated efforts of Micromax and Rahul Sharma and wished them luck for their journey 2.0.
Dear Rahul, having heard all your brilliant ideas and seeing what you’re capable of firsthand I have no doubt about the success of #InMobiles. Extremely proud of what you’ve achieved so far and journey 2.0 looks very promising. Sending all my love and best wishes 🤗 https://t.co/oqrBEcBU7D
— Akshay Kumar (@akshaykumar) October 16, 2020
