Starting from today, August 1, the price of Gokul’s full cream milk has increased by Rs. 2. In Mumbai, the revised rate will now be Rs.66 from rs.64. In a period of 15 months, Gokul has hiked the price for the third time. The rate of cow milk will increase by one rupee per litre.
A senior officer of the Kolhapur Zilla Sahakari Dudh Utpadak Sangh that owns Gokul has said “The rates of other varieties like cow milk, standardized milk, and toned milk remain unchanged. We have increased the purchase price that we pay to milk farmers by Rs.2 per litre, and relayed this increase to consumers,” reported The Times Of India.
He added “Moreover, demand for milk-based items has surpassed supply since the market opened up after the lockdown. As hotels and businesses resumed functioning, there was a vast spurt in demand for icecream, butter, cheese, buttermilk, and curd which manufacturers are not able to meet. Plus the effect of global warming is visible in states where buffalo milk is produced, like Rajasthan and Gujarat. There is a certain shortage, procurement that has fallen as a result. This demand-supply mismatch has also caused prices to rise,” reported The Times Of India.
