‘Your Virtual Image’ now plays a crucial role like never before.
The Internet world has transformed so much in the last 6 months which was expected to happen in the next 5 years. Eventually, we all had to somewhat first accept and then adjust in this new normal. We are been seeing a huge penetration of online platforms for conducting interviews, internal & external meetings, conferences, panel discussions, business promotions, tapping sales opportunities, and much more. While this seems to grow with the same speed ‘Your Virtual Image’ now plays a crucial role like never before. In this article, I will be giving you 5 tips to keep your virtual image up to date which will eventually help opportunities flow towards you.
- Keep your Social Media Accounts Up to Date.
When I talk about keeping your social media accounts updated, the first step is to understand and focus on the social media accounts which you will be using and are beneficial for your personal and professional life. Remember, it is not at all important to have active accounts on all the websites. Also, if you have a few old or inactive accounts start your work by deleting them first. Once you have decided your target social media make sure that the information is correctly filled and is updated regularly. Keep your bio’s SIMPLE, UPDATED & CRISP. - Define your expertise
Once you are done with selecting your social media accounts and updating the information. The next step is to let define your expertise. This will bring perfect audience land and stick to your profile as they can clearly understand how you can be a help to them and vice versa. Your expertise will be defined on the basis of what content you post. While Text, Images, and Videos all have a particular importance and it necessary to understand that the same content will not fit for multiple social media websites i.e. create different content for different websites. - Your virtual personality plays a vital role
When I talk about personality it is not about your looks or color. But it is about the angles, clothing & how do you groom yourself while you are in front of the camera. Whether it is just a random Facebook live or an official zoom meeting remember that people are constantly building your image in their mind on the basis of how you carry yourself. The parameters of clothing and grooming can be different for different personalities depending upon their expertise. For example, the appropriate dressing style for a businessman can be a suit but for a pop-star, it can be some funky jacket and so it is with grooming. - Everything is getting recorded.
Using the right words has the most importance like never before. Whether you are discussing something in a meeting or just talking for a casual podcast. Remember, everything is getting recorded. The words one speaks or types have the potential to make or break people and their careers. You should constantly be aware of what and how you portray your views in the virtual world because once it is gone you have no control over it. - Opportunities will flow towards you.
In this era of cut-throat competition remember, not everyone is putting effort into building their virtual image consciously. If you start taking efforts the first reward you get is “You Stand Out” of the crowd. A good virtual personality and regular feeds regarding your expertise will always keep you in the mind of your connections and you will notice more opportunities coming your way from people you did not even expect. Don’t forget “Everyone is Watching”.
Sagar Ranshoor
Business Communication Coach & Founder, Shark Talks.
