Online food delivery platform Zomato has decided to stop its grocery delivery service from September 17 mainly on account of gaps in order fulfillment, leading to poor customer experience. The company also said that it believes that its investment in Grofers will generate better outcomes for its shareholders than in-house grocery efforts. In an email to its grocery partners, Zomato said, “At Zomato, we believe in delivering best in class services to our customers and largest growth opportunities to our merchant partners. We don’t believe that the current model is the best way to deliver these to our customers and merchant partners. Hence, we intend to stop our pilot grocery delivery service effective 17 September, 2021”.
Zomato first dabbled with the e-grocery category in April last year, in a bid to exploit a surge in demand for e-groceries during the first wave of the pandemic
Zomato will, however, continue to operate its business-to-business (B2B) essentials and grocery delivery service offering for restaurants through Hyperpure
