Amazon is hosting its annual Prime Day Sale later this month. The sale will see the eCommerce platform offering major offers and deals on a number of products including electronics, apparel and more.
Amazon Prime Day sale: Mistakes to avoid
Give into pressure and make a spontaneous decision: Limited time sales like the Amazon Prime Day sale can make buyers and potential buyers feel like they’re been handed a deal for a limited amount of time, often leading them to make spontaneous decisions and buying things they probably don’t need, just because something is on sale.
Social Media campaigns, and countdown clocks everywhere on the platform may also make users feel like the 48-hour sale event is something big that users need to be a part of. However, as responsible buyers, users need to evaluate any purchase decisions carefully and not just buy something because it is on sale.
Falling for the discount trap: Discounts are one of the biggest problems with modern eCommerce platform sales. The discounts displayed during many sales including Prime Days are often discounts on the MRP and not the actual non-sale selling prices of items. Buyers need to track and be aware of the actual prices of anything they want to buy ahead of the sales to make real discounts.
For instance, a phone worth Rs 35,000 may sell at that same price for a while before any sale, but sales will display the phone with a Rs 40,000 price tag that has been slashed to bring you the phone at Rs 35,000, giving the illusion of a deal that isn’t really there.
Forgetting that there are other sales: Users must also remember that the Amazon Prime Day sale is one such event across a number of other sales that happen during festivals and occasions like Holi, Diwali or New Year. Further, there are also sales by other platforms that users need to look at, which sometimes, may have better offers on the same products.
