Key Points:
- On Thursday, Netflix announced that the Dream City of India and the Capital Capital of the Country – Mumbai, will be the Netflix’s first fully-owned, full-service post-production facility for live-action movies and TV series worldwide.
- Netflix also said, “Our goal is to keep improving the overall experience for our talent and industry partners, and equip them with the best resources to tell authentic stories in the most engaging manner…”
- “..We want to continue to contribute to the Indian creative community,” Netflix said.
- Recently, the streamer unveiled its 41 Indian titles coming to its platform in 2021.
With a rise of the OTT platforms in the country, Netflix has been on the top 5 list of the most subscribed OTT platforms.
Netflix may not be the top most on the list in India but it is the World’s Biggest subscription-based streaming service.
But, now, Netflix has a Good News for India!
On Thursday, Netflix announced that the Dream City of India and the Capital Capital of the Country – Mumbai, will be the Netflix’s first fully-owned, full-service post-production facility for live-action movies and TV series worldwide.
Netflix said that the post-production quarters will be fully operational from next year in June.
There will be 40 offline editing rooms in the suite that will be established in Mumbai and also a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work.
“We are excited that Mumbai will be home to this wonderful creative space. This reinforces our commitment to India’s entertainment industry as we continue to empower creators with the best resources to tell great stories,” Vijay Venkataramanan, Director, Post-Production, Netflix India, said in a statement.
India has been one of the contributors to the platform and is seen as a huge market for the growth of Netflix’s business. But, Netflix reasoned ita post-production facility establishment differently. It said that it wants to continue to contribute to the Indian creative community.
“We are investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, script writing and other aspects of creative production. We want to continue to contribute to the Indian creative community,” Netflix said.
Netflix also said, “Our goal is to keep improving the overall experience for our talent and industry partners, and equip them with the best resources to tell authentic stories in the most engaging manner. We are in a golden age of entertainment in India—this is the best time to be a creator and consumer of great stories.”
In 2020, Netflix launched NetFX which is a platform that enables multiple Indian artists to work on VFX for titles globally.
“This wonderful creative space in Mumbai reinforces our commitment to India’s entertainment industry as we continue to empower creators with the best resources to tell great stories,” Vijay Venkataramanan, director, post-production, Netflix India, told Variety.
Not only this, but the OTT platform will also be investing Rs 3,000 crores in local programming over 2019 and 2020.
Recently, the streamer unveiled its 41 Indian titles coming to its platform in 2021.
