Key Points:
- Micromax re-entered Indian smartphone market on Tuesday, November 3.
- Micromax, under the ‘IN’ for ‘INdia’ supporting the AatmaNirbhar Bharat movement, launched 2 smartphones,
- Micromax In Note 1 and Micromax In 1b
- The price of the phone seems reasonable in comparison with the other counterparts.
On Tuesday, long lost Indian Smartphone brans MICROMAX re-entered the market with unveiling two new devices under the ‘In’ brand. The brand supports the current anti-China sentiment in the country and follows the ‘Atma Nirbhar Bharat’ movement.
Rahul Sharma, the company’s Co-founder, in his November 3 release said that,
“This year, we’ve worked in a specific direction, where we know what our country wants.” Sharma also said that the phones are set to give a better performance than the Chinese counterparts.
“We are making phones in India,” said Sharma adding that the company would have a ‘Hero Product’ in each category but, won’t flood the market with products.
Which models did Micromax reveal?
- Micromax In Note 1
- Micromax In 1b
IN Mobiles Launch | #INForIndia https://t.co/DS9bUCyEAS
— Micromax India (@Micromax__India) November 3, 2020
Micromax In Note 1 Specifications:
Battery
- 5000 mAh
- 18W Fast Charger
Display
- 67 inch
- 1080 x 2400 pixels
Storage
- RAM – 4GB
- Internal – 64GB
- Expandable – 256GB
Software
- Android 10
Camera
- Rear – 48-megapixel + 5-megapixel + 2-megapixel + 2-megapixel
- Front – 16-megapixel
- Night Vision
Price
- 10999/- (2GB)
- 12499/- (4GB)
Introducing India ka naya swag. Go #INForIndia and get the IN note 1 with 4+64GB for just ₹10999, and 4+128GB for just ₹12499. Register on https://t.co/fNtSGablzI and get alerts about our flash sale on 24th Nov. #INMobiles #MicromaxIsBack pic.twitter.com/mW8RfqaWgb
— Micromax India (@Micromax__India) November 3, 2020
Micromax In 1b Specifications:
Battery
- 5000 mAh
- USB-C cord
- 10W Charger
Display
- 5-inch Mini-drop HD+ display
Storage
- RAM – 4BM
- Internal – 64GB
- Expandable memory – Available
Software
- Android 10
- MediaTek Helio G35 Gaming processor
Camera
- AI dual camera
- Rear – 13-megapixel primary + 2-megapixel depth sensor
- Front – 8-megapixel
Price
- 6999/- (2GB + 32GB)
- 7999/- (4GB + 64GB)
The company had recently announced a tie up with MediaTek, a Taiwanese chipset making company to design and develop smartphone solutions. Micromax is set to spend the invested ₹500 crore in the coming months to prepare the best under ‘IN’ for ‘INdia’.
