For the readers on the go:
Amazon is introducing its Luxury Stores experience on its mobile app, allowing American Prime members access to high-end fashion and beauty products. The invite-only feature launches with Oscar de la Renta as the first brand partner and video content starring model and actress Cara Delevingne.
The app will also introduce a ‘View 360’ feature on select garments that will enable shoppers to look at products in greater detail. The feature can be expected in India soon.
Dive Deep:
Luxury Stores will allow brands to create what Amazon is calling a “store within a store” experience. That means giving companies more control over inventory, selection, and pricing, while leveraging Amazon’s enormous reach to find customers.
Can shopping on your phone be a luxury experience? Well, Amazon just paved the path!
What do you’ll think about the feature? Let us know in the comments!
